Cosmpolitan Memory in Europe's 'Backwaters' reconsiders the
definitional relationships of 'national character' and 'national
heritage' in the context of Western industrial modernity. Taking as
a case study the Greek islands of Skiathos and Skopelos which
served as cinematic locations for the blockbuster Mamma Mia!
(2008), the book explores how national identity - once shaped by
political, cultural and religious practices - can now be reduced to
little more than an ideal, created and sold globally by Western
industries such as tourism and film. Tzanelli argues how the film
encouraged the development of regional competitions that further
enhanced the emotive potential of a Greek nationalist discourse
that projects the blame for regional favouritism onto Western
agents and the nation-state itself. It also takes into
consideration the historical background of this controversy, which
finds roots in the religious heritage of the South-eastern
Mediterranean region - in particular, the notions of Byzantine
Christianity which the Greeks used to set against the Islamic
traditions of their Ottoman colonisers to affirm their European
civility.
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