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Making Capitalism - The Social and Cultural Construction of a South Korean Conglomerate (Hardcover)
Loot Price: R3,706
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Making Capitalism - The Social and Cultural Construction of a South Korean Conglomerate (Hardcover)
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This pathbreaking work extends the boundaries of contemporary
anthropological research by presenting in one cohesive,
meticulously researched work: an original theoretical perspective
on the relationships between the cultural, political, and economic
dimensions of a large modern business organization; the first
anthropological work on South Korean management and its
white-collar workers, in a case study of one of South Korea's "big
four" conglomerates; and an innovative delineation of how modern
business practices are enmeshed in past and present, structure and
agency, and local and international systems." "Based largely on the
author's nine months of participant-observation in the offices of
one of South Korea's largest conglomerates (with annual sales of
about $15 billion and approximately 80,000 employees), the book is
also enriched by the author's previous fieldwork in rural Korea,
where many of the conglomerate's white-collar personnel spent their
formative years. These vantage points are used to explore
constructions of "traditional" Korean culture and transformations
of cultural knowledge prompted by new political-economic
conditions, and how both inform practices prevailing in the large
conglomerates - and ultimately shape South Korea's capitalism."
"The work focuses on South Korea's new middle class. It explains
how office workers' identities and often contradictory interests
present them with choices between alternative interpretations and
actions affecting both themselves and their conglomerates. Much
attention is paid to ideological and more coercive means of
controlling white-collar employees, to subordinates' strategies of
resistance, and to ways in which cultural understandings and moral
claims inform the assessment and pursuit of material advantage.
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