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The Economics of Retailing and Distribution (Hardcover, illustrated edition)
Loot Price: R3,204
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The Economics of Retailing and Distribution (Hardcover, illustrated edition)
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This book provides a uniform and coherent approach to the analysis
of distribution systems in general and retail systems in
particular. It develops the fundamentals of retail demand and
supply, and demonstrates how the provision of distribution services
is a principal determinant of economic outcomes in retail exchanges
for both retailers and their customers, as well as for other agents
such as suppliers and franchisors. The author integrates the
existing literature with new applications to provide novel insights
into the multi-product nature of retailing, the service aspects of
packaging, and the evolution of retail formats such as
supermarkets, non-store retailers (including the Internet) and
shopping centers. He illustrates how the complementarity that
underlies retail activities leads to lower average prices for
customers. This integrative process also brings out the role of
distribution services as mechanisms to exercise economic power.
This is evident not only in channels of distribution but in the
evolution of Wal-Mart and the development of franchise contracts.
The author also identifies the crucial differences between the
retailing of goods and the retailing of services. This impressive
volume skilfully integrates conceptual, theoretical and empirical
research to analyse critical issues in the economics of retailing
and distribution. It will be required reading for academics and
professional economists interested in industrial organization,
marketing, applied microeconomics and business.
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