In a vast society where environmentally conscious nonfarming
voters and consumers have grown to greatly outnumber those directly
engaged in agriculture, what happens in agriculture becomes
increasingly subject to control by the general society, as policies
and laws cater to constituents and consumers. This book provides an
overview of how Americans perceive and value farmers and examines
public opinion with regard to a number of agricultural issues.
Based on analysis of national survey data, the authors offer an
empirically based discussion and interpretation of those views and
perceptions that help to shape policy and social sustainability.
This unique collection illustrates that in addition to its natural,
biological, and economic risks, agriculture has social risks that
reverberate through all levels of society.
As the general population grows and the number of farms and
farmers diminishes, the weight of public opinion becomes more
important in the policy arena of society as well as in the market
demands for food and fiber grown in safe and favorable
environmental conditions. Setting the stage with a consideration of
the larger society's interests in agricultural issues and of social
and agricultural interdependence, the contributors cover a range of
topics and issues affecting agriculture at the end of the 20th
century. Chapters examine public perceptions of government's role
in farming; support for an environmentally friendly agricultural
system; views on pesticides and chemicals in foods; consumer
attitudes on food safety; threats to clean drinking water, concerns
over farm animal welfare; and the basic agrarian ethic of American
society. The book concludes with a look to the future of the social
risks of agriculture in the 21st century.
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