Strategic Corporate Social Responsibility in Malaysia (Hardcover)

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Sustainability and Business
Release date:	2019
First published:	2019
Editors:	Rusnah Muhamad • Noor Akma Mohd Salleh
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Hardcover
Pages:	168
ISBN-13:	978-0-367-17498-9
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-367-17498-7
Barcode:	9780367174989

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!