Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy - Nestle and the Infant Formula Controversy (Hardcover, 1994 ed.)

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: NestlA(c) and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of NestlA(c) products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the NestlA(c) case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: The rising phenomenon of social activism and its affect on public opinion and public policy; The changing role of churches and other religious groups and their impact on corporate strategy and behavior; The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations; The changing dynamics between multinational corporations and host countries; The factors which determine a company's behavior and its ability to adapt to changing societal expectations. A/LISTA Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: NestlA(c) and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyoneinterested in contemporary world affairs and the increasing globalization of socio-economic conflicts.

General

Imprint:	Springer
Country of origin:	Netherlands
Series:	Issues in Business Ethics, 6
Release date:	1994
First published:	1994
Authors:	S. Prakash Sethi
Dimensions:	235 x 155 x 23mm (L x W x T)
Format:	Hardcover
Pages:	315
Edition:	1994 ed.
ISBN-13:	978-0-7923-9378-8
Categories:	Books > Business & Economics > Business & management > Business ethics Promotions
LSN:	0-7923-9378-3
Barcode:	9780792393788

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