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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Paperback, 1st ed. 2010) Loot Price: R1,943
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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Paperback, 1st ed. 2010):...

Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Paperback, 1st ed. 2010)

S. Schwarzkopf, R. Gries

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List price R2,089 Loot Price R1,943 Discovery Miles 19 430 | Repayment Terms: R182 pm x 12* You Save R146 (7%)

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2010
First published: 2010
Editors: S. Schwarzkopf • R. Gries
Dimensions: 216 x 140 x 17mm (L x W x T)
Format: Paperback
Pages: 293
Edition: 1st ed. 2010
ISBN-13: 978-1-349-35955-4
Categories: Books > Humanities > History > World history > General
Books > Humanities > History > European history > General
Books > Humanities > History > American history > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Humanities > History > History of specific subjects > Economic history
Books > History > American history > General
Books > History > European history > General
Books > History > History of specific subjects > Economic history
Books > History > History of specific subjects > Social & cultural history
Books > History > World history > General
LSN: 1-349-35955-6
Barcode: 9781349359554

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