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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Paperback, 1st ed. 2010) Loot Price: R3,253

Discovery Miles 32 530

Repayment Terms: R305 pm x 12*

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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Paperback, 1st ed. 2010):...

Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Paperback, 1st ed. 2010)

S. Schwarzkopf, R. Gries

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Loot Price R3,253 Discovery Miles 32 530 | Repayment Terms: R305 pm x 12*

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	August 2010
First published:	2010
Editors:	S. Schwarzkopf • R. Gries
Dimensions:	216 x 140 x 17mm (L x W x T)
Format:	Paperback
Pages:	293
Edition:	1st ed. 2010
ISBN-13:	978-1-349-35955-4
Categories:	Books > Humanities > History > World history > General Books > Humanities > History > European history > General Books > Humanities > History > American history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > History of specific subjects > Economic history Books > History > American history > General Books > History > European history > General Books > History > History of specific subjects > Economic history Books > History > History of specific subjects > Social & cultural history Books > History > World history > General Promotions
LSN:	1-349-35955-6
Barcode:	9781349359554