Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Paperback)

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	July 2019
Editors:	Sandra Maria Correia Loureiro • Hans-Ruediger Kaufmann
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	492
ISBN-13:	978-1-5225-8576-3
Categories:	Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	1-5225-8576-1
Barcode:	9781522585763

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!