The journey of a business-from a small start-up to a large company
ready for an initial public offering (IPO)-is fraught with pitfalls
and landmines. To scale a company, one needs to do more than just
expand distribution and ramp up revenue. Scale entails a long-term
vision that includes putting in place a timeline to achieve
anticipated milestones, hiring and managing the right talent,
sourcing capital to support expansion and building in simple yet
effective processes as well as technology. Scaling requires the
founders and the leadership team to understand the different pieces
of the puzzle of scale and the components of organization-building.
From Pony to Unicorn lucidly describes the X-to-10X journey that
every start-up aspiring to become a unicorn has to go through. The
book effortlessly narrates the fundamental principles behind
scaling. Peppered with anecdotes, insights and practical wisdom,
the book is a treasure trove of lessons derived from the authors'
rich personal experiences in both building and guiding several
start-ups that went on to attain the 'unicorn' status and became
public-listed companies. Guaranteed to make for a very interesting
read, the book will be useful to entrepreneurs, leaders and
investors involved in scaling start-ups.
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