Sport, Promotional Culture and the Crisis of Masculinity (Hardcover, 1st ed. 2017)

This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport. Asking whether sport is the final frontier of masculinity in society, the book focuses on how the production and representation of sport-related advertising and marketing contribute to the shifting and contested nature of masculinity and its alleged crisis. Drawing upon conceptual and empirical examples spanning across sport celebrity, professional sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer culture. Collectively, the chapters illustrate how advertising and promotional campaigns continue to circulate representations of particular forms of hegemonic masculinity while also accommodating new forms. Sport, Promotional Culture and the Crisis of Masculinity will be of interest to students and scholars in the fields of sociology of sport, media studies, marketing, gender and masculinity studies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Global Culture and Sport Series
Release date:	August 2017
First published:	2017
Authors:	Sarah Gee • Steven Jackson
Dimensions:	210 x 148 x 24mm (L x W x T)
Format:	Hardcover
Pages:	286
Edition:	1st ed. 2017
ISBN-13:	978-1-137-55672-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Gender studies > Men's studies Books > Social sciences > Sociology, social studies > Social institutions > Leisure Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-137-55672-2
Barcode:	9781137556721

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