Like Dorothy waking up over the rainbow in the Land of Oz,
Hollywood discovered a vivid new world of color in the 1930s. The
introduction of three-color Technicolor technology in 1932 gave
filmmakers a powerful tool with which to guide viewers' attention,
punctuate turning points, and express emotional subtext. Although
many producers and filmmakers initially resisted the use of color,
Technicolor designers, led by the legendary Natalie Kalmus,
developed an aesthetic that complemented the classical Hollywood
filmmaking style while still offering innovative novelty. By the
end of the 1930s, color in film was thoroughly harnessed to
narrative, and it became elegantly expressive without threatening
the coherence of the film's imaginary world.
Harnessing the Technicolor Rainbow is the first scholarly
history of Technicolor aesthetics and technology, as well as a
thoroughgoing analysis of how color works in film. Scott Higgins
draws on extensive primary research and close analysis of
well-known movies, including Becky Sharp, A Star Is Born,
Adventures of Robin Hood, and Gone with the Wind, to show how the
Technicolor films of the 1930s forged enduring conventions for
handling color in popular cinema. He argues that filmmakers and
designers rapidly worked through a series of stylistic modes based
on the demonstration, restraint, and integration of color--and
shows how the color conventions developed in the 1930s have
continued to influence filmmaking to the present day. Higgins also
formulates a new vocabulary and a method of analysis for capturing
the often-elusive functions and effects of color that, in turn,
open new avenues for the study of film form and lay a foundation
for new workon color in cinema.
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