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Routledge Handbook of Character Assassination and Reputation Management (Paperback)
Loot Price: R1,357
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Routledge Handbook of Character Assassination and Reputation Management (Paperback)
Series: Routledge International Handbooks
Expected to ship within 12 - 17 working days
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In modern politics as well as in historical times, character
attacks abound. Words and images, like symbolic and psychological
weapons, have sullied or destroyed numerous reputations. People
mobilize significant material and psychological resources to defend
themselves against such attacks. How does character assassination
"work," and when does it not? Why do many targets fall so easily
when they are under character attack? How can one prevent attacks
and defend against them? The Routledge Handbook of Character
Assassination and Reputation Management offers the first
comprehensive examination of character assassination. Moving beyond
studying corporate reputation management and how public figures
enact and maintain their reputation, this lively volume offers a
framework and cases to help understand, critically analyze, and
effectively defend against such attacks. Written by an
international and interdisciplinary team of experts, the book
begins with a theoretical introduction and extensive description of
the "five pillars" of character assassination: (1) the attacker,
(2) the target, (3) the media, (4) the public, and (5) the context.
The remaining chapters present engaging case studies suitable for
class discussion. These include: Roman emperors; Reformation
propaganda; the Founding Fathers; defamation in US politics; women
politicians; autocratic regimes; European leaders; celebrities;
nations; Internet campaigns. This handbook will prove invaluable to
undergraduate and postgraduate students in communication, political
science, history, sociology, and psychology departments. It will
also help researchers become independent, critical, and informed
thinkers capable of avoiding the pressure and manipulations of the
media.
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