Physician-pharmaceutical industry interactions continue to generate
heated debate in academic and public domains, both in the United
States and abroad. Despite this, recent research suggests that
physicians and physicians-in-training remain uninformed of the core
issues and are ill-prepared to understand pharmaceutical industry
promotion. Furthermore, few medical curricula address this issue,
despite warnings of the imperative need to address this gap in the
education of tomorrow's physicians. There is a vast medical
literature on this topic, but no single, concise resource. This
book aims to fill that gap by providing a resource that explains
the essential elements of this subject. The text makes the reader
more aware of the key ethical issues and allows the reader to be a
more savvy interpreter of industry promotion, have a heightened
awareness of the public and medical legal consequences of some
physician-pharmaceutical industry interactions, and be better
equipped to handle real-life encounters with industry.
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