View the Table of Contents.
Read the Introduction.
aA veritable feast of the field's most scrumptious offerings,
"East Main Street" satisfies with some of the best minds in Asian
American studies at this table.a
--Gary Y. Okihiro, author of "Common Ground: Reimagining American
History"
"Sure to spark the imagination of both seasoned fans of Asian
American popular culture and the as yet uninitiated. From
cyberspace and animA(c) to "The Simpsons" and "Secret Asian Man,"
this book intrigues and provokes with every chapter. The sheer
number of savvy cultural critics assembled ensures that readers
will find something of interest, no matter where one begins
exploring the popular culture of Asian America."
--Kent Ono, University of Illinois, Urbana-Champaign
aEast Main Street creates its own relevance by touching on an
abundance of cultural mediums and themes. Scholars of film,
literature, the Internet, music, and history can all find essays in
which to sink their teeth.a
--"Western American Literature"
aThis volume explores historical and contemporary Asian American
popular culture in the context of three broad themes: globalization
and local identities, cultural legacy and memories, and ethnicity
and identification. Among topics covered are transnational
Vietnamese music, Asian fusion cuisine, race on the Internet, kung
fu movies, hip hop, and the aiconography of Tiger Woodsa.
--"Sage Race Relations Abstracts"
From henna tattoo kits available at your local mall to afaux
Asiana fashions, housewares and fusion cuisine; from the new
visibility of Asian film, music, video games and anime to the
current popularity of martial arts motifs in hip hop,
Asianinfluences have thoroughly saturated the U.S. cultural
landscape and have now become an integral part of the vernacular of
popular culture.
By tracing cross-cultural influences and global cultural trends,
the essays in East Main Street bring Asian American studies, in all
its interdisciplinary richness, to bear on a broad spectrum of
cultural artifacts. Contributors consider topics ranging from early
Asian American movie stars to the influences of South Asian
iconography on rave culture, and from the marketing of Asian
culture through food to the contemporary clamor for transnational
Chinese womenas historical fiction. East Main Street hits the
shelves in the midst of a boom in Asian American population and
cultural production. This book is essential not only for
understanding Asian American popular culture but also contemporary
U.S. popular culture writ large.
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