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European Integration and Foreign Direct Investment in the EU - The Case of the Korean Consumer Electronics Industry (Hardcover, New)
Loot Price: R4,166
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European Integration and Foreign Direct Investment in the EU - The Case of the Korean Consumer Electronics Industry (Hardcover, New)
Series: Routledge Studies in International Business and the World Economy
Expected to ship within 12 - 17 working days
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Korean consumer electronics have, in the past decade, displayed an
exceptional attitude towards direct investment in the EU, marking a
definite break from the long tradition of strong governmental
initiatives previously undertaken in the strategic affairs Korean
firms. This study addresses the fundamental question why and under
which conditions Korean firms increased their investment so heavily
in the EU after 1986 and why they, and not the Korean government,
took the initiative in the decision-making process. The author
contends that the main reason for the firms' departure from
government policy is the belief of the Korean government that
national competitiveness, which largely affects the country's
standard of living, is determined by the success of local firms in
global competition. The government policy of offering tax breaks to
Korean "chaebols" is one of the most attractive incentives to
expand production abroad rather than at home. Moreover, the
government acknowledges that Korean firms are obliged to sell their
products in foreign countries because of the small size of the
domestic market, which gives rise to the paradoxical situation of
barriers being raised to exports, w
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