Understanding Green Consumer Behaviour - A Qualitative Cognitive Approach (Paperback, New Ed)

Contents:
1. A Cognitive Study into Environmentally-Orientated Consumption 1.1 The green consumer 1.2 A research program for consumer behaviour 1.3 Researching green consumer behaviour 2. Cognitive Consumer Research 2.1 Understanding understanding 2.2 Knowledge structures 2.3 Experience, knowledge structure development and intelligence 2.4 Research questions on green consumer cognition 2.5 Conclusions 3. Empirical Research into Green Consumer Behaviour 3.1 Qualitative versus quantitative cognitive research 3.2 Data collection 3.3 Data analysis 3.4 Conclusions 4. Classification of Consumers 4.1 Classification and cluster analysis 4.2 Analyses of scattergrams and correlation matrices 4.3 Hierarchical cluster analyses 4.4 Sensitivity analyses 4.5 Paradigmatic subjects and cognitive categories 4.6 Conclusions 5. Interpretation of Knowledge Structures 5.1 Knowledge content 5.2 Cognitive operations 5.3 Schematic nature of knowledge 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer 6.1 Familiarity and learning 6.2 Ability and successful green consumer behaviour 6.3 Conclusions 7. The Beginning of Knowledge 7.1 A new approach to cognition 7.2 Conceptual fruitfulness of contextual research 7.3 Practical relevance of contextual research 7.4 Issues for future research

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Consumer Research
Release date:	April 2003
First published:	1997
Authors:	Sigmund A Wagner
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Paperback
Pages:	304
Edition:	New Ed
ISBN-13:	978-0-415-31619-4
Categories:	Books > Earth & environment > The environment > Environmentalist thought & ideology Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-415-31619-7
Barcode:	9780415316194

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!