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Understanding Green Consumer Behaviour - A Qualitative Cognitive Approach (Paperback, New Ed) Loot Price: R1,835
Discovery Miles 18 350
Understanding Green Consumer Behaviour - A Qualitative Cognitive Approach (Paperback, New Ed): Sigmund A Wagner

Understanding Green Consumer Behaviour - A Qualitative Cognitive Approach (Paperback, New Ed)

Sigmund A Wagner

Series: Routledge Studies in Consumer Research

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Loot Price R1,835 Discovery Miles 18 350 | Repayment Terms: R172 pm x 12*

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Contents:
1. A Cognitive Study into Environmentally-Orientated Consumption 1.1 The green consumer 1.2 A research program for consumer behaviour 1.3 Researching green consumer behaviour 2. Cognitive Consumer Research 2.1 Understanding understanding 2.2 Knowledge structures 2.3 Experience, knowledge structure development and intelligence 2.4 Research questions on green consumer cognition 2.5 Conclusions 3. Empirical Research into Green Consumer Behaviour 3.1 Qualitative versus quantitative cognitive research 3.2 Data collection 3.3 Data analysis 3.4 Conclusions 4. Classification of Consumers 4.1 Classification and cluster analysis 4.2 Analyses of scattergrams and correlation matrices 4.3 Hierarchical cluster analyses 4.4 Sensitivity analyses 4.5 Paradigmatic subjects and cognitive categories 4.6 Conclusions 5. Interpretation of Knowledge Structures 5.1 Knowledge content 5.2 Cognitive operations 5.3 Schematic nature of knowledge 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer 6.1 Familiarity and learning 6.2 Ability and successful green consumer behaviour 6.3 Conclusions 7. The Beginning of Knowledge 7.1 A new approach to cognition 7.2 Conceptual fruitfulness of contextual research 7.3 Practical relevance of contextual research 7.4 Issues for future research

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in Consumer Research
Release date: April 2003
First published: 1997
Authors: Sigmund A Wagner
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Paperback
Pages: 304
Edition: New Ed
ISBN-13: 978-0-415-31619-4
Categories: Books > Earth & environment > The environment > Environmentalist thought & ideology
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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LSN: 0-415-31619-7
Barcode: 9780415316194

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