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Defying Expectations - Phil Rawlins and the Orlando City Soccer Story (Hardcover)
Loot Price: R584
Discovery Miles 5 840
You Save: R71
(11%)
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Defying Expectations - Phil Rawlins and the Orlando City Soccer Story (Hardcover)
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List price R655
Loot Price R584
Discovery Miles 5 840
You Save R71 (11%)
Expected to ship within 12 - 17 working days
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As an expansion Major League Soccer team, the Orlando City Soccer
Club marked the return of professional soccer to Florida for the
first time since 2001, selling out the sixty-thousand-seat Citrus
Bowl for its home opener and going on to have the second-highest
home attendance for the 2015 and 2016 seasons. It was the
successful culmination of a nine-year process orchestrated by the
team's owner, Phil Rawlins, who sold his successful sales
consultancy company for a shot at sports ownership and a chance to
tap into America's growing interest in pro soccer. Rawlins was
relentless in building a franchise from the ground up, overcoming
crippling setbacks, devious politics, and near financial ruin.
Underpinning his efforts was a deep commitment to re-creating the
tribal passion and community spirit of his hometown team in the
United Kingdom, Stoke City, for which he served as board member for
fourteen years. The payoff was the Orlando City Soccer Club, an
attractive new team that galvanized the region. The subsequent
acquisition of international superstar Ricardo Kaka catapulted the
club to celebrity status and ensured that its debut season defied
expectations. Defying Expectations gives insight into the
challenges faced on the road to success, challenges through which
Rawlins has remained focused on the six core values that he and his
wife formulated at their kitchen table years ago, continuing to
foster a community institution that gives back as much as it
receives.
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