We all create intellectual property. We all use intellectual
property. Intellectual property is the most pervasive yet least
understood way we regulate expression. Despite its importance to so
many aspects of the global economy and daily life, intellectual
property policy remains a confusing and arcane subject. This
engaging book clarifies both the basic terms and the major
conflicts surrounding these fascinating areas of law, offering a
layman's introduction to copyright, patents, trademarks, and other
forms of knowledge falling under the purview of intellectual
property rights. Using vivid examples, noted media expert Siva
Vaidhyanathan illustrates the powers and limits of intellectual
property, distilling with grace and wit the complex tangle of laws,
policies, and values governing the dissemination of ideas,
expressions, inventions, creativity, and data collection in the
modern world. Vaidhyanathan explains that intellectual property
exists as it does because powerful interests want it to exist. The
strongest economies in the world have a keen interest in embedding
rigid methods of control and enforcement over emerging economies to
preserve the huge economic interests linked to their copyright
industries-film, music, software, and publishing. For this reason,
the fight over the global standardization of intellectual property
has become one of the most important sites of tension in
North-South global relations. Through compelling case studies,
including those of Starbucks, Coca-Cola, Sony, Amazon, and Google
Books, Vaidhyanathan shows that the modern intellectual property
systems reflect three centuries of changes in politics, economics,
technologies, and social values. Although it emerged from a desire
to foster creativity while simultaneously protecting it,
intellectual property today has fundamentally shifted to a
political dimension.
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