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Books > History > History of specific subjects > Social & cultural history
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Communicating the History of Medicine - Perspectives on Audiences and Impact (Hardcover)
Loot Price: R2,483
Discovery Miles 24 830
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Communicating the History of Medicine - Perspectives on Audiences and Impact (Hardcover)
Series: Social Histories of Medicine
Expected to ship within 12 - 19 working days
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Communicating the History of Medicine critically assesses the idea
of audience and communication in medical history. This collection
offers a range of case studies on academic outreach from historical
and current perspectives. It questions the kind of linear thinking
often found in policy or research assessment, instead offering a
more nuanced picture of both the promises and pitfalls of engaging
audiences for research in the humanities. For whom do academic
researchers in the humanities write? For academics and, indirectly,
at least for students, but there are hopes that work reaches
broader audiences and that it will have an impact on policy or
among professional experts outside of the humanities. Today impact
is more and more discussed in the context of research assessment.
Seen from a media theoretical perspective, impact may however be
described as a case of 'audiencing' and the creation of audiences
by means of media technologies. -- .
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