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A Matter of Taste - How Names, Fashions, and Culture Change (Paperback)
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A Matter of Taste - How Names, Fashions, and Culture Change (Paperback)
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What accounts for our tastes? Why and how do they change over time?
In this innovative book Stanley Lieberson analyzes children's first
names to develop an original theory of fashion. Children's names
provide an opportunity to view the pure mechanisms of fashion,
unaffected by commercial interests that influence many fashions and
tastes, says Lieberson. He disputes the commonly held notion that
tastes in names (and other fashions) simply reflect societal
shifts. There exist also "internal taste mechanisms" that drive
changes in fashion even in the absence of social change, Lieberson
contends. He explores the intricate and subtle ways in which
internal mechanisms operate in concert with social forces to
determine our choices of names. And he applies these conclusions to
classical music, the decline of the fedora, women's garments, and
other examples of change in fashion. Examining extensive data on
names over long periods of time, Lieberson discovers an orderly
regularity to the process of change. He considers an array of
naming practices-how Rebecca became a popular name, why the names
of certain important and attractive biblical characters are rarely
chosen, and the influence of movie stars and characters in movies
and novels. The book also inquires into name selection by specific
ethnic and racial groups-Mexicans' choices of names for their sons
and daughters, African-American naming tastes from the time of
slavery, changing names among American Jews throughout the
twentieth century, and ethnic influences on naming in assimilated
white groups. Lieberson concludes with a discussion of broader
applications of internal mechanisms, suggesting that they operate
widely in culture, across the entire "cultural surface."
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