This book explores the cycle of horror on US television in the
decade following the launch of The Walking Dead, considering the
horror genre from an industrial perspective. Examining TV horror
through rich industrial and textual analysis, this book reveals the
strategies and ambitions of cable and network channels, as well as
Netflix and Shudder, with regards to horror serialization. Selected
case studies; including American Horror Story, The Haunting of Hill
House, Creepshow, Ash vs Evil Dead, and Hannibal; explore horror
drama and the utilization of genre, cult and classic horror texts,
as well as the exploitation of fan practice, in the changing
economic landscape of contemporary US television. In the first
detailed exploration of graphic horror special effects as a marker
of technical excellence, and how these skills are used for the
promotion of TV horror drama, Gaynor makes the case that horror has
become a cornerstone of US television.
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