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Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen (German, Paperback, 2002 ed.) Loot Price: R2,000
Discovery Miles 20 000
Repayment Terms: R187 pm x 12*
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Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen (German, Paperback, 2002 ed.): Stephane Muller

Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen (German, Paperback, 2002 ed.)

Stephane Muller

Series: Marken- Und Produktmanagement

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Loot Price R2,000 Discovery Miles 20 000 | Repayment Terms: R187 pm x 12*

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Stephane Muller zeigt, dass Bilder auf Grund ihrer Aktivierungswirkung und Zuganglichkeit die Akzeptanz von Markenerweiterungen begunstigen, und prasentiert Hilfestellungen fur die strategische Bildkommunikation und die Auswahl geeigneter Erweiterungsprodukte.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: August 2002
First published: 2002
Authors: Stephane Muller
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 297
Edition: 2002 ed.
ISBN-13: 978-3-8244-7633-6
Languages: German
Categories: Books > Business & Economics > General
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LSN: 3-8244-7633-9
Barcode: 9783824476336

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