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Graphic Design - A New History (Hardcover, 3rd ed.)
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Graphic Design - A New History (Hardcover, 3rd ed.)
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A classic and indispensable account of graphic design history from
the Industrial Revolution to the present Now in its third edition,
this acclaimed survey explores the evolution of graphic design from
the 19th century to the present day. Following an exploration of
design's prehistory in ancient civilizations through the Industrial
Revolution, author Stephen J. Eskilson argues that modern design as
we know it grew out of the influence of Victorian-age reformers. He
traces the emergence of modernist design styles in the early 20th
century, examining the wartime politicization of regional styles.
Richly contextualized chapters chronicle the history of the Bauhaus
and the rise of the International Style in the 1950s and '60s, and
the postmodern movement of the 1970s and '80s. Contemporary
considerations bring the third edition up to date, with discussions
of app design, social media, emojis, big data visualization, and
the use of animated graphics in film and television. The
contemporary phenomenon of the citizen designer, professionals who
address societal issues either through or in addition to their
commercial work, is also addressed, highlighting protagonists like
Bruce Mau and the Center for Urban Pedagogy. This edition also
features 45 additional images, an expanded introduction and
epilogue, and revised text throughout. A newly redesigned interior
reinforces the fresh contents of this now-classic volume.
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