The Everything Guide to Writing Copy is a step-by-step guide to
writing effective copy for a variety of media including print, web,
radio, trade journals, and much more. Packed with tips and tricks
used by the pros, this valuable resource teaches you to promote
products and services, build brands, and write copy that boosts
your company's bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads -Avoid common
copywriting mistakes -Strengthen brand development -Start a
freelance copywriting business -Write copy for all media-print,
radio, TV, and websites Whether you're a professional copywriter or
just starting out, The Everything Guide to Writing Copy will
inspire you to create innovative, sales-generating advertising and
marketing pieces.
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