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The Everything Guide to Writing Copy - From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Paperback) Loot Price: R563
Discovery Miles 5 630

The Everything Guide to Writing Copy - From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Paperback)

Steve Slaunwhite

Series: Everything(r)

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Loot Price R563 Discovery Miles 5 630

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

General

Imprint: Adams Media Corporation
Country of origin: United States
Series: Everything(r)
Release date: June 2007
First published: June 2007
Authors: Steve Slaunwhite
Dimensions: 255 x 205 x 21mm (L x W x T)
Format: Paperback
Pages: 305
ISBN-13: 978-1-59869-251-8
Categories: Books > Business & Economics > Industry & industrial studies > General
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LSN: 1-59869-251-8
Barcode: 9781598692518

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