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Incongruous Entertainment - Camp, Cultural Value, and the MGM Musical (Paperback)
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Incongruous Entertainment - Camp, Cultural Value, and the MGM Musical (Paperback)
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With their lavish costumes and sets, ebullient song and dance
numbers, and iconic movie stars, the musicals that mgm produced in
the 1940s seem today to epitomize camp. Yet they were originally
made to appeal to broad, mainstream audiences. In this lively,
nuanced, and provocative reassessment of the mgm musical, Steven
Cohan argues that this seeming incongruity—between the camp value
and popular appreciation of these musicals—is not as
contradictory as it seems. He demonstrates that the films’
extravagance and queerness were deliberate elements and keys to
their popular success. In addition to examining the spectatorship
of the mgm musical, Cohan investigates the genre’s production and
marketing, paying particular attention to the studio’s employment
of a largely gay workforce of artists and craftspeople. He reflects
on the role of the female stars—including Judy Garland, Debbie
Reynolds, Esther Williams, and Lena Horne—and he explores the
complex relationship between Gene Kelley’s dancing and his
masculine persona. Cohan looks at how, in the decades since the
1950s, the marketing and reception of the mgm musical have
negotiated the more publicly recognized camp value attached to the
films. He considers the status of Singin’ in the Rain as perhaps
the first film to be widely embraced as camp; the repackaging of
the musicals as nostalgia and camp in the That’s Entertainment!
series as well as on home video and cable; and the debates about
Garland’s legendary gay appeal among her fans on the Internet. By
establishing camp as central to the genre, Incongruous
Entertainment provides a new way of looking at the musical.
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