Buying and Believing (Paperback, New edition)

Steven Kemper

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Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.
Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, "Buying and Becoming" breaks new ground in studies of culture and globalization.

General

Imprint:	University of Chicago Press
Country of origin:	United States
Release date:	May 2001
First published:	May 2001
Authors:	Steven Kemper
Dimensions:	230 x 154 x 22mm (L x W x T)
Format:	Paperback
Pages:	248
Edition:	New edition
ISBN-13:	978-0-226-43041-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Anthropology > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	0-226-43041-3
Barcode:	9780226430416