Media Perspectives for the 21st Century brings together key
international scholars to explore concepts, topics and issues
concerning the communication environment in contemporary democratic
societies. It combines qualitative and quantitative approaches to
provide an interdisciplinary and truly global perspective that
reflects the trends, theories and issues in current media and
communication research.
The collection raises significant questions about the study of
the media by challenging approaches to major media and societal
issues, and analyses in more depth the range of concerns that shape
both the present and the future media landscape and the issues
these can create for communication. It also investigates the main
effects of technological developments on the domain of the news
media and journalism.
Divided into two main sections, Part I provides accounts of the
role of the media in society, and deals with agendas that affect
the field of communications studies. Part II goes on to examine the
world of new media and offers analyses on the developments of the
21st century. Chapters deal with various dimensions of media from a
number of different perspectives and socio-political contexts,
covering a wide range of topics including Social Networking,
Political Communication, Public Journalism, Global Infotainment and
Consumer Culture.
Media Perspectives for the 21st Century will be highly useful to
undergraduate and postgraduate students, as well as researchers and
academics, in the fields of media and communication studies, mass
communication, journalism and new media.
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