This book presents current research on boundary spanning elements.
The editors bring together extant knowledge in the field and
present a uniform narrative. Previous studies have often been
disseminated across several academic disciplines like services
marketing, personal selling and sales management etc. and this
monograph aggregates studies dealing with boundary spanning
elements or has boundary spanning elements related to the marketing
function as the main empirical platform under a uniform theoretical
perspective. Each chapter in the book deals with an important
research theme and synthesizes studies in relation to boundary
spanning elements.
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