Vienna may not be synonymous with fashion like its metropolitan
counterparts Paris and Milan, but it is a fashionable city, one
that historically has been structured by changing fashions and
fashionable appearances. Like the "Litfasaule" in Orson Welles's
1949 urban noir masterpiece "The Third Man," into which Harry Lime
escapes in order to avoid capture and which hapless visitors today
presume are merely surfaces for advertising, there are many
overlooked aspects of Vienna's distinct style and attitude. By
focusing on fashion, "Wiener Chic" narrates Vienna's history
through an interpretation of the material dimensions of Viennese
cultural life--from architecture to arts festivals to the urban
fabric of street chic.
The first book that connects Vienna and fashion with urban theory,
"Wiener Chic" draws on material that is virtually unknown in an
English-language context to give readers an insider's vantage point
on an underappreciated European fashion capital.
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