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The Sympathetic Consumer - Moral Critique in Capitalist Culture (Paperback)
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The Sympathetic Consumer - Moral Critique in Capitalist Culture (Paperback)
Series: Culture and Economic Life
Expected to ship within 12 - 17 working days
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When people encounter consumer goods-sugar, clothes, phones-they
find little to no information about their origins. The goods will
thus remain anonymous, and the labor that went into making them,
the supply chain through which they traveled, will remain obscured.
In this book, Tad Skotnicki argues that this encounter is an
endemic feature of capitalist societies, and one with which
consumers have struggled for centuries in the form of activist
movements constructed around what he calls The Sympathetic
Consumer. This book documents the uncanny similarities shared by
such movements over the course of three centuries: the
transatlantic abolitionist movement, US and English consumer
movements around the turn of the twentieth century, and
contemporary Fair Trade activism. Offering a comparative historical
study of consumer activism the book shows, in vivid detail, how
activists wrestled with the broader implications of commodity
exchange. These activists arrived at a common understanding of the
relationship between consumers, producers, and commodities, and
concluded that consumers were responsible for sympathizing with
invisible laborers. Ultimately, Skotnicki provides a framework to
identify a capitalist culture by examining how people interpret
everyday phenomena essential to it.
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