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Mobilizing Public Opinion (Paperback, New)
Loot Price: R996
Discovery Miles 9 960
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Mobilizing Public Opinion (Paperback, New)
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What motivates us to rethink and act on our opinions during times
of political and social unrest? To investigate this question, Taeku
Lee's smartly argued book looks to the critical struggle over the
moral principles, group interests, and racial animosities that
defined public support for racial policies during the civil rights
movement, from the late 1940s to the mid-1960s. Challenging the
conventional view that public opinion is shaped by elites, Lee
crafts an alternate account of the geographic, institutional,
historical, and issue-specific contexts that inform our political
views. He finds that grassroots organizations and local protests of
ordinary people pushed demands for social change into the
consciousness of the general public. From there, Lee argues, these
demands entered the policy agendas of political elites. Evidence
from multiple sources, including survey data, media coverage,
historical accounts, and presidential archives, animates his
argument.
Ultimately, "Mobilizing Public Opinion" is a timely, cautionary
tale about how we view public opinion and a compelling testament to
the potential power of ordinary citizens.
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