|
Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Commercial law
|
Buy Now
Trademarks, Brands, and Competitiveness (Paperback)
Loot Price: R1,440
Discovery Miles 14 400
|
|
|
Trademarks, Brands, and Competitiveness (Paperback)
Series: Routledge International Studies in Business History
Expected to ship within 12 - 19 working days
|
This book examines trademarks and brands, and their historical role
in national competitive and comparative advantage and in overall
economic growth. The contributors provide an historical account of
the contribution of brands in consumer goods to economic growth;
examine the development of trademark law, its influence on brand
strategy, and reciprocally the influence of strategy on the law;
and look at the building and repositioning of individual brands as
example of the interplay of law and strategy. Brands and trademarks
are usually discussed from the perspective of marketing. This book
draws together scholars and practitioners not only from marketing,
but also from business history, law, economics, and economic
history to provide a richer understanding of trade marks and
competitiveness than has hitherto been available.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
