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Doing Business in Rural China - Liangshan's New Ethnic Entrepreneurs (Paperback)
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Doing Business in Rural China - Liangshan's New Ethnic Entrepreneurs (Paperback)
Series: Studies on Ethnic Groups in China
Expected to ship within 12 - 17 working days
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Open-access edition: DOI 10.6069/9780295804095 Longlisted for the
2009 ICAS Book Award Mountainous Liangshan Prefecture, on the
southern border of Sichuan Province, is one of China's most remote
regions. Although Liangshan's majority ethnic group, the Nuosu (now
classified by the Chinese government as part of the Yi ethnic
group) practiced a subsistence economy and were, by Chinese
standards, extremely poor. Their traditional society was stratified
into endogamous castes, the most powerful of which owned slaves.
With the incorporation of Liangshan into China's new socialist
society in the mid-twentieth century, the Nuosu were required to
abolish slavery and what the Chinese government considered to be
superstitious religious practices. When Han Chinese moved into the
area, competing with Nuosu for limited resources and introducing
new cultural and economic challenges, some Nuosu took advantage of
China's new economic policies in the 1980s to begin private
businesses. In Doing Business in Rural China, Thomas Heberer tells
the stories of individual entrepreneurs and presents a wealth of
economic data gleaned from extensive fieldwork in Liangshan. He
documents and analyzes the phenomenal growth during the last two
decades of Nuosu-run businesses, comparing these with Han-run
businesses and asking how ethnicity affects the new market-oriented
economic structure and how economics in turn affects Nuosu culture
and society. He finds that Nuosu entrepreneurs have effected
significant change in local economic structures and social
institutions and have financed major social and economic
development projects. This economic development has prompted Nuosu
entrepreneurs to establish business, political, and social
relationships beyond the traditional social confines of the clan,
while also fostering awareness and celebration of ethnicity.
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