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Books > History > American history
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Greening the Red, White, and Blue - The Bomb, Big Business, and Consumer Resistance in Postwar America (Hardcover)
Loot Price: R1,397
Discovery Miles 13 970
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Greening the Red, White, and Blue - The Bomb, Big Business, and Consumer Resistance in Postwar America (Hardcover)
Expected to ship within 12 - 17 working days
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Although often linked to Rachel Carson's Silent Spring (1962), and
Sixties era social movement, environmentalism arose in response to
anxieties and tensions over the fate of the planet that first came
to light with the atomic bomb blasts and the end of the Second
World War that moved some thinkers to ponder other ways that humans
might be endangering the planet. Their focus turned to the growing
power of big business. More than ever, powerful corporations and a
federal government bent on economic growth were seen by many
Americans as threats to human health and the environment. Fallout
from atomic testing, air and water pollution, the proliferation of
pesticides and herbicides-all connected to the growing dominance of
technology and corporate capitalism in American life-led a variety
of constituencies to seek solutions in what came to be known as
environmentalism. In addition to the usual political and legal
maneuvers employed to effect change, an alternative form of civic
participation emerged beginning in the late-1940s as growing
numbers of citizens turned to what they deemed environmentally
friendly consumption practices. The goal of this politically
charged consumption was not only to protect themselves and their
families from harm, but to achieve social change at a time when
many Americans believed the polity was increasingly out of balance,
with government placing the desires of business before the needs of
its citizens. Politicians responded to the growing environmental
concerns of middle class Americans, but, in the end, continual
political compromises with corporate power meant weak laws and lax
enforcement. Many citizens sought refuge in an alternative "green"
marketplace-an attempt to find a space within an imagined community
of others who shared their concerns and frustrations, as well as
their vision for a different American Way.
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