This brand new EMEA adaptation of Thomas Nechyba's popular text
presents a European, Middle East and African perspective, whilst
also being fully updated. This exciting new edition follows
Professor Nechyba's five primary goals for any microeconomics
course by presenting microeconomics as a way of looking at the
world, showing students how and why the world works, how to think
more clearly and develop conceptual thinking skills, providing a
flexible learning style and by finally providing a roadmap for
further study. Each chapter follows the A and B structure developed
by Professor Nechyba, allowing students to explore an intuitive
approach in Part A and then focus on how the intuitive approach can
be represented mathematically approach in Part B. This edition is
also available as a MindTap with additional assessments, Graph
Builder and video graph presentations. It is also available with
Aplia, a comprehensive online learning assessment tool with
autograded randomised questions to test students' understanding.
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