New digital devices enable consumers to ubiquitously access the
Internet and inspire them to switch between online and offline
channels when shopping - a phenomenon extant research on consumer
behavior terms cross-channel shopping. This considerable change in
consumer behavior offers great potential for retailers worldwide to
strengthen their competitiveness. Today, retail incumbents aspire
to integrate their channels to offer compelling switching
opportunities among all online and offline channels - an approach
we coin cross-channel management. However, addressing cross-channel
shoppers may entail a rise in business model complexity which can
only be tackled by installing a firm-wide strategic change process.
Set against this transformative background, this book offers
insight into how firms can overcome said inertia and successfully
transform their current channel specific business model to a much
more integrated system of online and offline channels. With the
help of 71 interviews with top and middle managers in retailing,
this book derives a variety of recommendations in the field of
cross-channel management for retailers and manufacturers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
