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Selling the Air (Paperback, New edition)
Loot Price: R998
Discovery Miles 9 980
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Selling the Air (Paperback, New edition)
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In this study of the laws and policies associated with commercial
radio and television, the author reverses the usual take on
broadcasting and markets by showing that government regulation
creates rather than intervenes in the market. Analyzing the
processes by which commercial media are organized, Streeter asks
how it is possible to take the practice of broadcasting - the
reproduction of disembodied sounds and pictures for dissemination
to vast unseen audiences - and constitute it as something that can
be bought, owned and sold. With a command of broadcast history, as
well as critical and cultural studies of the media, Streeter shows
that liberal marketplace principles - ideas of individuality,
property, public interest and markets - have come into
contradiction with themselves. Commercial broadcasting is dependent
on government privileges, and Streeter provides a critique of the
political choices of corporate liberalism that shape the landscape
of cultural property and electronic intangibles.
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