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Books > Business & Economics > Economics > Macroeconomics
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The Joyless Economy - The Psychology of Human Satisfaction (Paperback, Revised edition)
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The Joyless Economy - The Psychology of Human Satisfaction (Paperback, Revised edition)
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When this classic work was first published in 1976, its central
tenet--more is not necessarily better--placed it in direct conflict
with mainstream thought in economics. Within a few years, however,
this apparently paradoxical claim was gaining wide acceptance.
Scitovsky's ground-breaking book was the first to apply theories of
behaviorist psychology to questions of consumer behavior and to do
so in clear, non-technical language. Setting out to analyze the
failures of our consumerist lifestyle, Scitovsky concluded that
people's need for stimulation is so vital that it can lead to
violence if not satisfied by novelty--whether in challenging work,
art, fashion, gadgets, late-model cars, or scandal.
Though much of the book stands as a record of American post-war
prosperity and its accompanying problems, the revised edition also
takes into account recent social and economic changes. A new
preface and a foreword by economist Robert Frank introduce some of
the issues created by those changes and two revised chapters
develop them, discussing among others the assimilation of
counter-cultural ideas throughout American society, especially
ideas concerning quality of life. Scitovsky draws fascinating
connections between the new elite of college-educated consumers and
the emergence of a growing underclass plagued by drugs and
violence, perceptively tracing the reactions of these disparate
groups to the problems of leisure and boredom.
In the wake of the so-called "decade of greed" and amidst calls
for a "kindler, gentler" society, The Joyless Economy seems more
timely than ever.
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