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Trust-based Collective View Prediction (Hardcover, 2013 ed.)
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Trust-based Collective View Prediction (Hardcover, 2013 ed.)
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Collective view prediction is to judge the opinions of an active
web user based on unknown elements by referring to the collective
mind of the whole community. Content-based recommendation and
collaborative filtering are two mainstream collective view
prediction techniques. They generate predictions by analyzing the
text features of the target object or the similarity of users' past
behaviors. Still, these techniques are vulnerable to the
artificially-injected noise data, because they are not able to
judge the reliability and credibility of the information sources.
Trust-based Collective View Prediction describes new approaches for
tackling this problem by utilizing users' trust relationships from
the perspectives of fundamental theory, trust-based collective view
prediction algorithms and real case studies. The book consists of
two main parts - a theoretical foundation and an algorithmic study.
The first part will review several basic concepts and methods
related to collective view prediction, such as state-of-the-art
recommender systems, sentimental analysis, collective view, trust
management, the Relationship of Collective View and Trustworthy,
and trust in collective view prediction. In the second part, the
authors present their models and algorithms based on a quantitative
analysis of more than 300 thousand users' data from popular
product-reviewing websites. They also introduce two new trust-based
prediction algorithms, one collaborative algorithm based on the
second-order Markov random walk model, and one Bayesian fitting
model for combining multiple predictors. The discussed concepts,
developed algorithms, empirical results, evaluation methodologies
and the robust analysis framework described in Trust-based
Collective View Prediction will not only provide valuable insights
and findings to related research communities and peers, but also
showcase the great potential to encourage industries and business
partners to integrate these techniques into new applications.
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