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Mastering Fashion Marketing (Paperback) Loot Price: R1,221
Discovery Miles 12 210
Repayment Terms: R114 pm x 12*
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Mastering Fashion Marketing (Paperback): Tim Jackson, D. Shaw

Mastering Fashion Marketing (Paperback)

Tim Jackson, D. Shaw

Series: Macmillan Master Series

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Loot Price R1,221 Discovery Miles 12 210 | Repayment Terms: R114 pm x 12*

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This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

General

Imprint: Red Globe Press
Country of origin: United Kingdom
Series: Macmillan Master Series
Release date: December 2008
First published: February 2009
Authors: Tim Jackson • D. Shaw
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Paperback
Pages: 240
ISBN-13: 978-1-4039-1902-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 1-4039-1902-X
Barcode: 9781403919021

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