Mastering Fashion Marketing (Paperback)

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Series:	Macmillan Master Series
Release date:	December 2008
First published:	February 2009
Authors:	Tim Jackson • D. Shaw
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-1-4039-1902-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	1-4039-1902-X
Barcode:	9781403919021

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