|
Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > AIDS: social aspects
|
Buy Now
Communication Perspectives on HIV/AIDS for the 21st Century (Paperback)
Loot Price: R1,492
Discovery Miles 14 920
|
|
|
Communication Perspectives on HIV/AIDS for the 21st Century (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
|
Reflecting the current state of research into the communication
aspects of HIV/AIDS, this volume explores AIDS-related
communication scholarship, moving forward from the 1992 publication
AIDS: A Communication Perspective. Editors Timothy Edgar, Seth M.
Noar, and Vicki S. Freimuth have developed this up-to-date
collection to focus on today's key communication issues in the
HIV/AIDS epidemic. Chapters herein examine the interplay of the
messages individuals receive about AIDS at the public level as well
as the messages exchanged between individuals at the interpersonal
level. Acknowledging how the face of HIV/AIDS has changed since
1992, the volume promotes the perspective that an understanding of
effective communication through both mediated and interpersonal
channels is essential to winning the continued battle against AIDS.
Issues addressed here include: Social stigma associated with the
disease, social support and those living with HIV/AIDS, and the
current state of HIV testing Parent-child discussions surrounding
HIV/AIDS and safer sexual behavior, and cultural sensitivity
relating to developing HIV prevention and sex education programs
The effectiveness of health campaigns to impact attitudes, norms,
and behavior, as well as the current state of entertainment
education and its ability to contribute to HIV prevention News
media coverage of HIV/AIDS and the impact of the agenda-setting
function on public opinion and policy making Health literacy and
its importance to the health and well-being of those undergoing HIV
treatment. The role of technological innovations, most notably the
Internet, used for both prevention interventions as well as risky
behavior The volume also includes exemplars that showcase the
diversity of approaches to health communication used to combat the
HIV/AIDS epidemic. These cases include interpersonal and mass
communication mediums; traditional along with new media and
technology; research by academics and practitioners; individual as
well as community-based approaches; work based in the United States
and internationally; and campaigns directed at at-risk, HIV-
positive, as well as general populations. With new topics, new
contributors, and a broadened scope, this book goes beyond a
revision of the 1992 volume to reflect the current state of
communication research on HIV/AIDS across key contexts. It is
designed for academics, researchers, practitioners, and students in
health communication, health psychology, and other areas of AIDS
research. As a unique examination of communication research, it
makes an indelible contribution to the growing knowledge base of
communication approaches to combating HIV/AIDS.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
