Get Insight from a Well-Known PR Advisor with Extensive Experience
in the Aesthetic FieldThe controversy about silicone breast
implants shows how emotive an issue a medical story can become and
how doctors can find themselves at the center of a storm. Written
by a highly experienced, prominent PR advisor, this manual provides
you with a guide to understanding: Journalists' motives Press
outlets and their audiences Proactive and reactive PR How to handle
difficult interviews The risks of "going public" on an issue This
hands-on book also highlights how to maximize good publicity and
ensure good self-marketing, particularly through the use of social
media. Both new and seasoned medical and surgical professionals,
including nurses and other practice personnel, will find this an
invaluable resource on managing and preventing difficult
situations.
General
Imprint: |
Crc Press
|
Country of origin: |
United Kingdom |
Release date: |
June 2013 |
First published: |
2013 |
Editors: |
Tingy Simoes
|
Dimensions: |
191 x 164 x 8mm (L x W x T) |
Format: |
Paperback - Cloth over boards
|
Pages: |
120 |
ISBN-13: |
978-1-84214-549-4 |
Categories: |
Books >
Medicine >
Clinical & internal medicine >
Dermatology
|
LSN: |
1-84214-549-5 |
Barcode: |
9781842145494 |
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