This book will discuss several dimensions of building a personal
Trademark. Unlike other books on this subject, this book will focus
on the "How" an individual can move from local labor to global
talent in the new world defined as Enterprise 2.0. Enterprise 2.0
commonly refers to organizations that operate under an open
communication model where interaction and communication is
encouraged from the top down. Enterprises are accomplishing this
feat by not only addressing the technology requirements of Web 2.0
but the social and organizational changes required to sustain a
competitive advantage. In the 2.0 environment, these physical
trademarks have been replaced by more meta-physical ones such as
logo, slogans, and reputation. Still, like every organization, we
must learn to build both the physical and meta-physical trademarks
in order to compete in the next 25 years.
General
| Imprint: |
R Todd Stephens
|
| Country of origin: |
United States |
| Release date: |
August 2007 |
| First published: |
August 2007 |
| Authors: |
Todd Stephens
|
| Dimensions: |
229 x 152 x 15mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
272 |
| ISBN-13: |
978-0-615-15688-0 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
0-615-15688-6 |
| Barcode: |
9780615156880 |
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