This book examines the relationship between communication and
organizational structure. It demonstrates that organizational
structure must align itself with communication structure for
effective performance. A detailed table of the communication
process is used to examine a range of organization structures
including scientific management, bureaucracy, functional
integration, management by objectives, strategic alignment, quality
management, and self-managing teams. The examination concludes that
the structure required for the 21st century will put into effect
Follett's principle of functional integration, but associate with
it techniques such as strategic alignment and quality management.
Functional integration requires mutual negotiation of meaning and
relatedness built on integration of the individual, the group, and
the organization. The development of controlled cooperation
resulting from mutual negotiation and integration will make
formidable demands on managerial competence. This book provides
readers with a strategy for organizing a workforce with
expectations of personal fulfillment from work, in a climate of
intense international competition.
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