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Progress in Communication Sciences - Volume 13 (Hardcover)
Loot Price: R2,951
Discovery Miles 29 510
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Progress in Communication Sciences - Volume 13 (Hardcover)
Expected to ship within 12 - 17 working days
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Total price: R2,971
Discovery Miles: 29 710
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This volume focuses on persuasion and the structure and analysis of
persuasive communication. It brings together contributions from
scholars from a variety of backgrounds in communication sciences
and psychology, with insights into the processing of persuasive
messages, attitude theory as viewed from a neural network model,
and models of resistance to influence. This series compiles
research from a range of disciplines such as information science,
library science, and international relations, that share the
unifying purpose of understanding communication and information
processing. It offers reviews of those diverse areas that fall
within the broad rubrics of information and communication science,
as well as an overview of how people use information. The volumes
report on research in three important areas: information transfer
and information systems; the uses and effects of communications;
and the control of communications and information.
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