Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
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People and Computers XIX - The Bigger Picture - Proceedings of HCI 2005 (Paperback, 2006 ed.)
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People and Computers XIX - The Bigger Picture - Proceedings of HCI 2005 (Paperback, 2006 ed.)
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As a new medium for questionnaire delivery, the Internet has the
potential to revolutionize the survey process. Online (Web-based)
questionnaires provide several advantages over traditional survey
methods in terms of cost, speed, appearance, flexibility,
functionality, and usability [Bandilla et al. 2003; Dillman 2000;
Kwak & Radler 2002]. Online-questionnaires can provide many
capabilities not found in traditional paper-based questionnaires:
they can include pop-up instructions and error messages; they can
incorporate links; and it is possible to encode difficult skip
patterns making such patterns virtually invisible to respondents.
Despite this, and the emergence of numerous tools to support
online-questionnaire creation, current electronic survey design
typically replicates the look-and-feel of pap- based
questionnaires, thus failing to harness the full power of the
electronic survey medium. A recent environmental scan of
online-questionnaire design tools found that little, if any,
support is incorporated within these tools to guide questionnaire
design according to best-practice [Lumsden & Morgan 2005]. This
paper briefly introduces a comprehensive set of guidelines for the
design of online-questionnaires. It then focuses on an informal
observational study that has been conducted as an initial
assessment of the value of the set of guidelines as a practical
reference guide during online-questionnaire design. 2 Background
Online-questionnaires are often criticized in terms of their
vulnerability to the four standard survey error types: namely,
coverage, non-response, sampling, and measurement errors.
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