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Redeeming the Dial - Radio, Religion, and Popular Culture in America (Paperback, New edition)
Loot Price: R1,207
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Redeeming the Dial - Radio, Religion, and Popular Culture in America (Paperback, New edition)
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Blending cultural, religious and media history, Tona Hangen offers
a detailed look into the world of religious radio. She uses
recordings, sermons, fan mail and other sources to tell the stories
of the determined broadcasters and devoted listeners who, together,
transformed American radio evangelism from an on-air novelty in the
1920s into a profitable and wide-reaching industry by the 1950s.
Hangen traces the careers of three of the most successful
Protestant radio evangelists - Paul Rader of Chicago, Aimee Semple
McPherson of Los Angeles and Charles Fuller of Pasadena - and
examines the strategies they used to bring their messages to
listerners across the nation. Initially shut out of network radio
and free airtime, both of which were available only to mainstream
Protestant and Catholic groups, evangelical broadcasters gained
access to the airwaves with paid-time programming. By the mid-20th
century millions of Americans regularly tuned in to evangelical
programming, making it one of the medium's most distinctive and
durable genres. The voluntary contributions of these listeners in
turn helped to bankroll religious radio's remarkable growth.
Revealing the entwined development of evangelical religion and
modern mass media, Hangen demonstrates that the history of one is
incomplete without the history of the other; both are important to
understanding American culture in the 20th century.
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