Increase Profits and Reduce Stress in your Trade Shows and
Corporate Events! A few short years ago, there was little need for
this book. However, the trade show and event marketplace has
drastically changed. Shows and events used to be ""a cost of doing
business"" but are now considered an investment that adds to or
subtracts from the bottom line. Today, exhibit and event managers
deal with the pressure of shrinking budgets and higher
expectations. ""R.O.I."" is the corporate buzzword for ""Show me
the money!"" So ask yourself this question: ""Can I show anyone the
money for my trade show investment?""
General
| Imprint: |
Morgan James Publishing
|
| Country of origin: |
United States |
| Release date: |
December 2007 |
| First published: |
December 2007 |
| Authors: |
Tony Alessandra
• Steve Underation
• Scott Michael Zimmerman
|
| Dimensions: |
229 x 154 x 16mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
217 |
| ISBN-13: |
978-1-60037-329-9 |
| Categories: |
Books
|
| LSN: |
1-60037-329-1 |
| Barcode: |
9781600373299 |
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