The Language of Global Success - How a Common Tongue Transforms Multinational Organizations (Paperback)

How one global organization's lingua franca mandate shaped the lives of its employees around the world For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

General

Imprint:	Princeton University Press
Country of origin:	United States
Release date:	November 2019
First published:	2017
Authors:	Tsedal Neeley
Dimensions:	235 x 156 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	200
ISBN-13:	978-0-691-19612-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-691-19612-5
Barcode:	9780691196121

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