In this first book of the series Survey Methods in Educational
Research, we have brought together leading authors and scholars in
the field to discuss key introductory concepts in the creation,
implementation, evaluation and dissemination of survey instruments
and their resultant findings. While there are other textbooks that
might introduce these concepts adequately well, the authors here
have focused on the pragmatic issues that inevitably arise in the
development and administration process of survey instruments.
Drawing from their rich experiences, the authors present these
potential speed bumps or road blocks a survey researcher in
education or the social sciences might encounter. Referencing their
own work and practice, the authors provide valuable suggestions for
dealing with these issues "your advisor never told you about." And
all of the recommendations are aligned with standard protocols and
current research on best practices in the field of research
methodology. This book is broken into four broad units on creating
survey items and instruments, administering surveys, analyzing the
data from surveys, and stories of successful administrations
modeling the entire research cycle. Each chapter focuses on a
different concept in the survey research process, and the authors
share their approaches to addressing the issues. These topics
include survey item construction, scale development, cognitive
interviewing, measuring change with self-report data, translation
issues with surveys administered in multiple languages, working
with school and program administrators when implementing surveys, a
review of current software used in survey research, the use of
weights, response styles, assessing validity of results, and
effectively communicating your results and findings ... and much
more. The intended audience of the volume will be practitioners,
administrators, teachers as researchers, graduate students, social
science and education researchers not experienced in survey
research, and students learning program evaluation. In brief, if
you are considering doing survey research, this book is meant for
you
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